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People On Board (POB) was established on 24 April, 2012. It is a social enterprise for the following social purposes:

1. Promote Parent-child Relationship
Enable quality time between parents and children through the playing of board games in families.

2. Avoid Internet / Video Game Addiction
Encourage the youth to play board games which help develop their interpersonal and social skills, whereby prevent Internet / video game addiction.

3. Encourage Novelty
Encourage the youth to show their creativity through developing and producing board games with Hong Kong themes and characteristics.

4. Create Employment
Create employment opportunities for the unemployed youth, and women who had left the labour market for a long time due to family obligation.